These packages cover some of the most common services needed.
Some projects require additional services like e-commerce, newsletter design, or app design. Every project is unique and I'm happy to create a custom quote for you. Get in touch.
Your brand identity is so much more than just a logo. I’ll make sure that every aspect of your customers’ experience works together to tell the authentic story of your brand. We’ll set a strong foundation with the brand strategy and infuse it throughout—logos, colors, typography, patterns, tone, collateral—so everything is cohesive, taking your business to the next level.
In the beginning, I’ll be asking you lots of questions in order to understand your business, its values, where you’re looking to take it in the future, and who your main audience is. This sets up a solid foundation for the creative brief.
During the strategy phase, I distill all of the information from our discussions and from the branding questionnaire. I define the brand personality, tone, and the visual direction in the form of an inspiration board. One revision is included. This creative brief makes sure we’re on the same page and acts as a guide for us throughout the project, keeping us on track with our goals and direction.
I hit the ground running, sketching, and sketching some more. I’ll deep dive into a few ideas, evaluate, and refine the best 1-3 logo concepts to show you, depending on what feels right. Sometimes there’s just one really obvious winner! I’ll walk you through the presentation, explaining my thinking and decisions.
After the presentation, I’ll ask you for some feedback to make sure the logo direction is on track with our initial goals. It’s important to me that you’re 100% happy and on board, so we can take the time to make things right in this stage. Two rounds of refinement are included, but many partners don’t need to use any at all!
Three items of collateral are included to help your new brand sing. Different items are useful to different businesses. One revision is included. Here are a few examples of common collateral items:
Business cards, packaging stickers, social media avatars and banners, hang tags, buttons, Instagram quote or announcement template, price sheet, t-shirts, note card and envelope, letterhead
This is where it all comes together. Your logo, secondary and alternative logos, color palette, typography, patterns, and collateral will all be showcased in one place, ready for you to take and keep growing your business.
I’ll deliver all final files, including your logo in AI, EPS, JPG, and PNG formats, as well as the files for your collateral items.