Eat Your Heart Out

Eat Your Heart Out is an annual music festival in New York featuring heavy metal bands. The festival is heavily promoted online, but was lacking a cohesive look and feel. I created a visual identity and infused it into all of the promotional materials—the website, magazine ads, t-shirts, flyers, and even VIP passes for concert-goers.

“Melissa really engulfed herself in my world, did her research, and bounced ideas back and forth with me so easily it was like she worked in the music industry.”
– Jeff Menig

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